Designing the video marketing strategy

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Provides value. We can use it to provide relevant information (such as FAQs) or educate (such as tutorials)
Increase visibility. Videos are more likely to go viral than other types of content.
To take advantage of all these benefits, it is very useful to consider a video marketing strategy.

Designing the video marketing strategy
This strategy adds value to a comprehensive content plan.

Some of the tasks we need to carry out, such as defining czech republic phone number list the buyer persona, are common in the creation of all content.

In the design stage of the video marketing strategy we will follow these steps:

Buyer persona.
Goals.
Budget.
Topics.
Types of video.
Platforms.
Tools.
Plan of action.


1.- Define the buyer persona
Creating the avatar or profile of our ideal client is the starting point in any marketing and/or communication plan, and it is also the starting point in our video marketing strategy.

To generate engagement , we need to know very well who our audiovisual content is aimed at.

2.- Set goals
What do we want to achieve with them?

We could aspire to increase engagement or capture more leads, however, we must set our objectives in a way that is SMART.