Here's what you can do with Brand Monitoring

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Using mention monitoring you can even see if you are aligned with your established campaign goals to plan future actions and develop better strategies.

Using Brand Monitoring allows you to:

Check the total reach of your campaign (=number of mentions), the estimated reach of each mention and the number of backlinks in the “Overview” tab.

Online reputation management - Campaign scope

Analyze each mention using the “Mentions” tab and pay attention to the monthly traffic from each source, the main influencers/forums that are mentioning you, and the number of comments or threads in which your brand is being discussed.

Filter mentions by negative/positive sentiment so you can see your consumers' potential response to your messages.

Export the data and create a report of your results.

Tip 5: Discover new trends to follow in your industry
Online reputation management - Industry trends

Staying up to date with market trends is what keeps brands alive today.

Monitoring the hot topics in your industry allows you to predict where it's headed and swim ahead of your competitors.

Research the latest trends to find out if your current or future customers dominican republic phone number list find them interesting, get new ideas for your blog posts, and take advantage of potential opportunities for future marketing campaigns.



Locate peaks of mentions on a particular topic, especially in forums and social networks.

The spike tells you that the topic has gained relevance online, which can play in your favor and contribute to the success of a PR campaign on that trend.

Online reputation management - Forums

Add a custom tab for the most useful mentions so you can come back to them later.