In its early days, the site offered a fairly simple selection of organic beef and pork, about 20 products in total.
Today, they sell over 350 organic products, and some of them have emerged thanks to good keyword research.
PPC Success Story - Organic Meat Example
An example of a product is “organic bone broth,” a keyword that brought Coombe Farm a lot of traffic due to low market competition.
If we look at the trend chart, we see that it was a ecuador phone number list good bet.
At the beginning of 2018, the competition level was only 0.36.
PPC Success Story - Competition Data Trend Chart
Making sure landing pages are on par
Dan Drummond explains that creating a good PPC campaign only makes sense if the conversion landing page is right.
Creating the perfect landing page is an art in itself, with many aspects to consider, from which images to choose to which CTAs to include and ease of use on mobile.
But in a nutshell, there are four key things to keep in mind from a PPC perspective:
Faster landing pages offer a better return on investment, there's no denying that.
Every second it takes to load your landing page (on mobile devices) conversion drops by 20% .
Loading speed is therefore a landing page factor to consider for Google Ads, which means you will lose money (and rankings) due to poor technical performance.