Offer what we are really willing to give

[rochon.a1.119]

We have different tools that allow us to create a Buyer Persona with all its nuances: Empathy Maps , Temperament Cubes...

Tools like Hubspot make it easy for us to create these specific buyer personas for our brand and for each of our products.

4 good practices for 2019 in terms of communication strategies.

1.- The first and most important thing is to know where we are starting from and where we want to go.
Having a clear objective is essential to be able to develop a strategy and a series of actions that will allow us to achieve it.

2.- Honesty and humility above all.
Sometimes a crisis can be caused by a trivial matter, but if there is a lack of transparency and honesty on the part of the brand, the crisis can become very serious.

We must be prepared to apologize (if the criticism is real), understand consumer complaints, and of course defend our brand above all else (when the criticism is not true).

3.-
We often see how well-known brands or people have offered promotions to israel phone number list consumers and even to their clients that they have ultimately been unable to fulfil.

We have to carefully measure our actions before launching an offer or promotion because otherwise the consumer will feel cheated and this campaign will turn against them and be completely counterproductive for the brand.

4.- Finally, and although it may seem obvious, one of the most important decisions in positioning a brand in a communication strategy is the tone we are going to use to address our audience.
In recent years, from my point of view, we have seen some brands communicate in a way that is too "friendly", others are too funny and others have also sinned by communicating in an almost aggressive way. I believe that in all cases, even if a lot of virality is achieved, because social media users in particular enjoy it, the final result is not positive for the brands.

You only have to look at how the Social Media teams of many brands that used these communication techniques have completely changed their tone, or have simply been replaced by other professionals.

Respect for the audience should never be lost.