Google constantly changes and modifies its algorithms

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Which means that you need to monitor new products and adapt your strategy to them. Positioning is very effective and brings long-term results, but it requires a lot of time and patience, as well as reasonable planning of individual work. Google Ads In turn, Google Ads is nothing more than paid advertising (in the PPC model - Pay per click), paid by website owners. Most often, it is in the form of links displayed in special fields, so Google Ads is also known as " paid links ". Advertising can be displayed both in the search engine and on partner sites.

In the first case, they are similar to regular results, the Ivory Coast cell phone number list fields appear on the right side of the screen or at the top. Advertising in the contextual advertising network is more diverse, since each website owner has the ability to determine the location and appearance of advertising units. While positioning must "wait" a long time for the first effects to appear, in advertising it looks completely different. Since these are paid ads, their display depends on whether the website owner has a budget for use or not. Launching a simple campaign is very fast, it takes only a few hours to fully configure, and you can enjoy the first results.

Later, only optimization work remains, translating into the effectiveness of the actions taken. The duration and durability of advertising effects are also very important. In this model, you usually pay for the clicks actually made by users, rather than for the number of impressions. So once you exceed your estimated budget, the ads will suddenly stop showing, and you will have to pay more to continue the campaign. Comparison of Positioning with Google Ads The differences between positional and paid ads are big, so it’s worth knowing before deciding which to choose. Or both? Positioning affects organic rankings, and its costs are related to the time spent optimizing, getting links, and other work.