It was also very convenient for merchants to sell goods. With one click, the product information on Taobao could be transferred to AliExpress. However, the departure of small and medium-sized merchants caused AliExpress to develop slowly after its initial success. In the past two years, cross-border e-commerce has been very popular. AliExpress, which started early, has arrived late. When Alibaba realized all this, the Internet had bid farewell to the past high-growth era and entered the current theme of cost reduction and efficiency improvement. At this time, Alibaba not only had to face Pinduoduo, a rapidly rising opponent, but also faced the impact of short video platform live e-commerce.
The original advantages of Taobao and the kenya telephone code largest organizational reform since its establishment in 2017, and then made personnel adjustments. Zhang Yong's position as chairman of the board of directors of the group was handed over to Cai Chongxin, and Wu Yongming took over the position of the core e-commerce business Taotian Group, which was also replaced at the end of last year. Jack Ma believes that the situation of Taotian Group is very serious and requires Alibaba to return to Taobao, return to users, and return to the Internet.
If Alibaba has gone through a long circle and started to return to its original intention of returning to users, then Pinduoduo, as a rising star, has determined from the beginning to put users first. Unlike Alibaba, which pays more attention to merchants, Pinduoduo cares more about users. Alibaba emphasizes "making it easy to do business in the world", while Pinduoduo makes users feel that "there is no difficult return of goods in the world". In fact, low prices are universal needs. Whether rich or poor, there is a need to buy "what they want" at "affordable prices", and Pinduoduo attracts people who pursue high cost performance.