Insert effective and easy to remember Call-To-Action

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The sales letter attack : introduce yourself and be credible.
Why would someone who doesn't know you want to read your letter? After having piqued the recipient's interest, it is good practice to introduce yourself, especially if you have had no previous contact with this person. At this stage, it is important to include elements of credibility , which lead the recipient to know you!

After all, if a stranger showed up at your door offering you chinese overseas europe data products or services, would you buy them "blindly" or would you try to find out more if they seem interesting? Introduce yourself, tell your story and explain to your potential customer what problem they can solve thanks to you !

The main body: sell the solution to a problem.
You have chosen a title that arouses interest, you have introduced yourself, you have talked about a problem, you have promised a solution: now it is time to explain how you will be able to solve this "nagging problem" for your potential customer. Don't talk about a product or a service, don't dwell on technical features that nobody is interested in! You must propose your solution: explain what benefit they will get if they decide to buy your product, entrust you with a job, ask you for advice.

In this part of the sales letter it is essential to underline how in-depth you know the reference sector and the problem being discussed. Give practical examples and mention your satisfied customers : social proof is the best lever to demonstrate the validity of your offer.