Another technical parameter that needs to be checked is the loading speed of not only your home page, but also other subpages or microsites. The faster your page loads, the better the search engine will evaluate it. However, the loading speed of the page is not only appreciated by Google or Seznam, but also by your visitors. If your page loads slowly, many people will not waste their time waiting and will quickly leave your page. The ideal page loading time is up to 1.5 seconds. However, if it is up to 3 seconds, it is still within the norm. If the time is already longer, it needs to be accelerated. The loading speed of your pages needs to be measured not only on the desktop, but also on other devices, especially because the use of desktops is decreasing year by year. You can check the loading speed, for example, at PageSpeed.cz .
Keyword analytics
Another important parameter is the correct selection of keywords. This selection should not be taken lightly and use tools that can be found on markeminer.com or sklik.cz, but it is necessary to pay attention South Africa WhatsApp Number Data to the fact that keywords through marketingminer.com are intended for Google, while sklik.cz is intended for search on Seznam. However, working with keywords does not end when you find them. You need to check these keywords to see if they are still relevant and searched for. If you find more advantageous keywords for you, it is advisable to use them and adjust your website to maximize its potential .
Website content
We have already written about the importance of quality and engaging text here , so there is no need to focus on the importance of content again. However, what is important, but often neglected, is a clear website structure, link building, or text visibility.
Website structure
A clear website is the basis not only for SEO optimization, but also for all visitors to your website. By dividing the page into individual sections and subpages, there is a much greater chance that the visitor will find the necessary information for which they came to the website. If they get lost on the website, most of them do not have the patience to search for anything and would rather go to the competition.