The main difference with content marketing is that native advertising will always carry an ad label, or at least, it will be considered as such due to the payment you will have to make for its appearance, this in order to achieve a certain objective, which you create as indicated, through that valuable content.
The great benefit of this advertising is that it can give you an argentina email list 4.8 million contact leads alternative to the sometimes annoying AdWords ad at the beginning of a YouTube video , and it can adapt to the channel where you promote it, through different formats that make your message less invasive and with a much greater chance of generating interest.
How to do this type of advertising, not make mistakes when paying, and help add value to the content of this channel, that's what I'm going to tell you about over the next few minutes:
Some tips before you start
It is common to confuse native advertising with content marketing strategy , although their purpose is the same, when you put it into practice you will notice that they are not executed in the same way. Here are some tips that will help you understand how to start working with this type of content:
To the point: these offers do not skimp or hide their intention. You will always see them as an advertisement, sponsored link or publicity, meaning that the reader will identify why this type of content is within the platform they are using.
It offers a solution: Being related to the type of content where it is published, this type of advertising seeks to complement, inform more or educate the person on a certain issue of interest.
It's not invasive: You're not going to present this type of content with your brand's logos or talking about it, or focusing on its benefits, just like Tofu content , these are aimed at educating and helping the public discover the type of segment or problem that your brand solves.
Use multiple channels: For this type of advertising, you should leave your website to explore other avenues that help you attract traffic. By this we mean social networks and blogs that are related to your brand's segment. For example, if you have a vitamin supplement store, the ideal would be to explore related and well-positioned blogs or websites to place these types of links.
You must believe in your reach: you may think that if it is paid advertising, it does not make much sense to invest in content that does not have much conversion power. Look at it from another perspective, you are investing in awareness or recognition of your brand, and in addition to this you are putting the content you create to the test and if it is capable of taking people to your website , and once there, getting to know you better. It is worth the investment, don't you think?
Step by step to create native advertising
After giving you some tips on native advertising, how about putting it into practice? We have prepared the following step-by-step guide to help you achieve success in working with this type of strategy.