Changes in the working environment

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In recent years, with the progress of globalization, we are increasingly working with employees of different cultures and values. In this environment, inner branding is important for sharing and implementing a single brand message.

In addition, due to the recent increase in turnover and labor shortages, companies are finding it difficult to recruit. In order to keep employees employed for a long time, it is essential to promote internal branding.

Providing high-quality customer experience value
With the spread of the Internet, customers can easily gather information about products and services, making it difficult to differentiate products and services based on the products and services themselves. costa rica number data Therefore, it is important to "provide excellent customer experience value . "

It is important to provide customers with a personalized experience, but in order to do so, employees must properly understand the brand's values ​​and communicate them to customers. Inner branding can be said to help provide employees with the company's values ​​and direction, leading to the provision of superior experience value to customers.

What is MVV, which is important for inner branding?
MVV is an abbreviation for Mission, Vision, and Values, and refers to a framework that clarifies a company's direction, purpose, and standards of behavior.

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