Features of HubSpot data integration

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"Data integration" generally refers to the process of sharing and synchronizing data between different apps or systems.

Because HubSpot is primarily used for marketing, sales, and customer support, it often syncs CRM data (contacts, companies, deals, tickets, etc.) with external apps and systems. By integrating data, you can use CRM data managed on HubSpot in other apps and systems, and conversely, import CRM data from other apps and systems into HubSpot.

This allows you to keep consistent el salvador number data information across the various systems scattered throughout your company , improving work efficiency. Synchronizing CRM data used for marketing, sales, and customer support is also extremely important for unifying customer interactions and improving customer experience .

Purpose of the HubSpot integration
There are four purposes for integrating data using HubSpot:

Improved work efficiency
By moving between multiple apps and systems, data becomes siloed and work flows become complicated. Not only does this reduce work efficiency, but it can also lead to mistakes. Data integration allows data to be managed centrally, leading to improved work efficiency.
Rapid decision-making through the use of real-time data.
By integrating data into a single CRM platform through real-time data integration, it becomes easier to share information between teams, such as sales and marketing teams, enabling faster decision-making.
Effective use of other apps and systems' functions
Data integration allows you to make the most of the functions of other apps and systems.
For example, by integrating HubSpot with Google Search Console, you can analyze website traffic data, including search keywords, on HubSpot, enabling you to implement more data-driven marketing strategies and SEO.
Improved customer satisfaction:
By using a single CRM platform for marketing, sales, and customer support, you can respond to customers with an understanding of each team's situation, which will allow you to respond to customers quickly and accurately, which is expected to improve customer satisfaction.