Customer feedback helps us see how exactly they use the new Info-Oddy tool and what is missing in the service's functionality. We are sure that blog readers are also interested in the experience of their colleagues, so we are sharing excerpts from an interview with an employee of the press service of Norilsk Nickel's Polar Division.
Last year, we introduced a new service to SCAN users, InfoPovody . It was developed using one of the advanced multilingual machine learning models and can group publications describing the same event with high accuracy and calculate analytical indicators for such a group. With the help of InfoPovody, it became easier to understand what was written about the company, to compile digests and analytical reports.
Norilsk Nickel is a long-standing client of SKAN, so we jamaica mobile database offered them to use the new service at the beta testing stage. As a result, the company actively uses this tool. We asked Guzel Tabaeva, leading specialist of the press service of the Public Relations Department of Norilsk Nickel ZF, how exactly Info-Hosts help in their work.
About the transition
SKAN support strongly recommended testing the new InfoPovody service. At that time, the press service used Stories, which also groups news around one event. However, seemingly similar services have their own specifics: Stories are good for compiling an information picture for a period, without targeting a specific search query, while InfoPovody is designed to work with search results by keywords. Guzel decided to test the new service in action.
" I thought, 'Why wait? I have to try it now. Maybe it's really useful?' I was afraid it would take a long time to figure it out, and I was surprised how quickly it turned out to be! "
Indeed, clients usually switch from Stories to Info-reasons without any problems, and once they try them out, they continue to use them regularly.
What did you like?
The service provides a quick analysis of the media field around a specific news item or topic . It calculates indicators for a news group on the fly: coverage, visibility index, number of publications.
" I liked the visibility chart: you can immediately see which event is the most noticeable in the information field. The index and coverage are also displayed, and I like this clarity. In addition, Info-reasons exclude duplicates. I also like that even small info-reasons have their own statistics. For example, the release of sturgeon fry or the installation of heat exchangers. I see the numbers and can quickly analyze them - this allows me to solve applied problems. And these statistics will be useful for strategy ."
To the right of the news item in SKAN, the main analytical indicators for each group of articles are displayed: number of publications, coverage and visibility
To the right of the news item, the main analytical indicators for each group of articles are displayed: number of publications, coverage and visibility
News hooks use one of Google's advanced multilingual USE machine learning models and the accumulated expertise of SCAN to determine the meaning of a publication as accurately as possible and identify news related to the same event.
Another advantage noted by Norilsk Nickel is the ease and speed of reporting .