The only way to really measure actual traffic/revenue is by doing promotions. In other words, communicating promotion codes via social media, with which people can get a discount in the store. This way you can use promotions on Facebook and Instagram, which are specifically intended for fans and target groups. With a promotion code (or based on showing the promotion post) people can participate in the promotion both online and in the store. By drawing attention to the promotion on social media around stores that could use a boost, you can achieve significant turnover.
Last but not least , stay in constant contact with the entrepreneurs. Support is everything in these types of projects. Otherwise your project will quickly die in the madness of the day. So share successes of other entrepreneurs or franchisees. There is hardly any better motivation to think of. But also evaluate regularly. This does not home business opportunity seekers always have to be physical, which is difficult in terms of planning, but can also be done through webinars or random approaches.
The revival of local crafts
In a country where 'local craft' is experiencing a revival, you as a retailer can make your mark via social media and distinguish yourself from the competition through a personal, local approach. Hopefully this article will help you with that. Is your company already locally active on social media, in collaboration with the store staff? Then we are of course curious to know how you have adapted that, what your learnings are and whether you have achieved results with it. Let us know!
E-mail is like a weed, I once sighed on Twitter. For every e-mail you delete, you seem to get three back. And if you've been on holiday recently, you can't get through it at all. It drives you crazy... but is that really necessary?
Author Richard Wolfe promises with his book Speedmailing (aff.) to finally do away with an overflowing mailbox. Is that promise justified? I'll put it to the test.