Different types of lists are available to support every stage of the funnel. For instance, a high-intent, lower-reach audience is appropriate for driving conversions, as it contains a list of the highest-ranked potential customers. A mid-intent, mid-reach audience is better for consideration, as it contains a larger list of potential customers for expanded reach. And a lower-intent, higher-reach audience or lookalike audience is best for awareness, since it contains a large list of potential customers.
Leverage the collective power of Shopify merchants to improve the performance of your own campaigns. As more merchants participate, the algorithm receives more customer intent data, which helps to continually improve performance. The Shopify Audiences of a year ago is different from Audiences 2.1 and it will be different in a year from now, as more customer intent signals are pulled in.
The Shopify finland mobile database Audiences data science team continually launches and tests multiple algorithms in search of better models to maximize conversions and minimize cost to purchase ad impressions (CPM). That means that the current algorithms aren’t just any old algorithms—they’re the algorithms that won against all other algorithms that were also tested by bringing home the highest proportion of conversions.
Many participating merchants say the ads they created using Shopify Audiences are the best performing in their sets. Audience lists are hashed so that no merchant can directly access information on any buyer—your data is secure.
Grow with performance benchmarks
Audiences offers benchmark data to see how your ad performance stacks up next to merchants with similar shops in the same industry over the past 30 days.