Improving the rate of increase is achieved by introducing optimal tools and analyzing data in each department

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transformation in response to the question, "How do we increase the number of potential customers?" But what kind of digital transformation efforts are needed to address the second key point, "How do we improve the increase rate in each department?"

Improving the rate of increase in each department is, so to speak, the "reform of the daily work of each department staff member ." It is important to utilize "digital technology," which is the definition of DX, to reduce the manual work of each staff member and make them more efficient, and to " visualize" the daily results of each task by using "data . "

In other words, this means "selecting and implementing tools optimized for the work of each department" and "analyzing data based on KPIs (Key Performance Indicators) that serve as the outcome targets for business processes" in order to efficiently carry out work aimed at achieving the target KPIs.

The steps to consider when promoting DX are generally as follows:

Define target KPIs for each business process of the marketing, sales, and customer success departments
Select a tool that has a proven track record in the same line of business or industry and that can measure KPIs.
*When promoting DX, we recommend " best practice tool selection" rather than selecting a tool that matches the company's existing business operations or a cost-focused tool that takes into account return on investment.
Start small with a free trial or starter license
Gradually change business operations and organizational structures to suit optimized tools
Upgrade tool licenses according to business results and business expansion
Here we will explain in detail how to set KPIs and select tools.

Setting KPIs as business process goals
If improving sales (target sales amount) is the final goal, the "KGI (Key Goal Indicator)," then it is common to set numerical indicators such as the following for the KPIs , which are the goals of each lower-level bangladesh number data business process.

KPIs for the marketing department
include the number of page views on the website, the number of conversions (leads) and conversion rate, the number of appointments obtained for inside sales, the number of prospective customers who can be handed over to sales (MQL number) , etc.
*MQL is an abbreviation for "Marketing Qualified Lead" and refers to prospective customers generated through marketing activities.
KPIs for the sales department
: Number of prospective customers (SQL number) for which proposals can be made due to clear budgets, needs, and implementation times, number of new customers acquired and order amount, number of additional orders and order amount from existing customers, etc.
*SQL stands for "Sales Qualified Lead" and refers to prospective customers generated through sales activities.
KPIs for the Customer Success department
: number of closed inquiries and incidents, NPS scores from NPS surveys, number of additional orders and order value from existing customers in cooperation with sales, etc. *NPS stands for "Net Promoter Score" and, unlike customer satisfaction, which measures satisfaction with products and services, it mainly measures
"customer loyalty" using an index of how likely you are to recommend your company's products or services to others .
By achieving the specific KPI targets of each department in their daily work, overall optimization will naturally occur , resulting in an "improved increase rate," which will lead to improved sales across the entire company .

Therefore, when selecting a tool, you will need to choose one that can measure KPI figures like those listed above.