Head Debordelization: Primitive for Success

[suchona.kani.z]

The disadvantage of the Internet is that the customer's relationship with your website is quite abstract. You can't wait at the exit of the store and ask how satisfied the customer was. If only because at that time the customer has not yet received the service or product and therefore would not evaluate the whole.

That's why you define personas so you know how to appeal to their tastes. That's exactly why we try to analyze as much data as possible when preparing a web project . We try to use tools that provide us with hard data, call customers and test with them. User testing primarily addresses the usability of the website, but we also keep a section for questions about motivation .

What should be included in the input analyses of a digital project It is important to maintain common sense

The basis, of course, is to think about the website. This also applies to analytics and what kind of analytics you will actually use. After all, nothing can be done without common sense.

Unfortunately, I am one of those who finished the book only through business owner database sheer willpower. You can read positive reviews on DatabazeKnih.cz , for example . But let's start with the facts.

The author states that we often complicate our thinking about things and that if you want to succeed, you need to become more primitive . He cites the quick, essentially instinctive actions of our prehistoric ancestors as a suitable example.

" History has shown that emotional, quick, and imprecise action was right. Otherwise, you wouldn't be in this world today. You may have occasionally hit a member of your own gang with a club, but the speed of emotional action has proven more effective than the accuracy, but slowness of logic. " (p. 30)

A discussion broke out in our discussion group about whether a person in the 21st century should think and act differently than a Neanderthal. Why? Because our ancestors made decisions perhaps simply in terms of flight or attack. But society has changed since then. Morality means much more to us . After all, we raise our children to behave ethically - for example, not to lie or steal. I dare to assume that primitive man did not solve moral dilemmas. I think that morality is the basis of modern society, it is impossible to live in a society without morality.