Determine the style of the messages

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Each social network has a different style according to its functionality. This aspect must be taken into account, but it should not influence the style of your company's messages.

The tone you use should be consistent with croatia mobile database your brand values ​​so that it resonates with your target audience. For example, if your service and/or product is within the children's sector, your messages can be composed of wordplay, cute and friendly words, etc.

The style guide should also define which textual and audiovisual elements are going to be used. Do the emojis match your brand image? If so, don't be shy and use them in your text messages, but don't overdo it either. My advice is that depending on the type of information you are transmitting, you should use a maximum of 2 or 3 emoticons.

As for the visual style, you need to specify what type of content fits your company's image and how you want to convey it. For example, whether you're only going to publish photos or also videos. If you're only going to use images, make sure they all follow the same editorial line, such as putting your company logo at the bottom and a phrase on each photo.

If the option of publishing only photos doesn't convince you, give videos a chance! A social account full of videos and photos is much more attractive and dynamic. Video marketing is a safe bet, but you should specify in the style guide of your social networks what type of videos would be published, because you would have to differentiate between your own videos, which are those made by the company itself, and shared videos that are unrelated to your company, but related to your activity and/or product.

Memes and GIFs are currently a great source of interaction on social media. Now would be the time to assess whether these formats can be adjusted to your social media strategy.