What is a sales funnel and how to create one?

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Do you know what a sales funnel is, why it’s important, and how to develop one for your company? Learn how to use this important technique in Inbound Marketing in this post.

Firstly, the sales funnel is one of the most essential concepts for applying Inbound Marketing and increasing your company's commercial results.

After all, without a well-defined and monitored funnel, you will probably lose qualified customers.

That’s why we’ve prepared this guide to explain what a sales funnel is and how to create one. This way, you can ensure that your Digital Marketing strategy is truly efficient and that it will make you stand out in such a competitive and dynamic market as today’s.

Happy reading!

What is a sales funnel?
In one, the sales funnel is a representation of the steps that a tunisia telegram data potential customer goes through until making a purchase , that is, from their first contact until the final decision.

At the top of the funnel, where most people are, consumers are still in the early stages of their journey. As they better understand their needs, evaluate alternatives, and get to know the company, they move toward the middle of the funnel. At the bottom, where few people are, consumers are already ready to buy.

Therefore, the company must know how to guide the consumer on their purchasing journey through the funnel, producing content and materials to educate leads and guide them towards purchasing. After that, the purchasing team can take action and offer its products or services, as the potential customer is already prepared to receive this approach.

What are the stages of the sales funnel?
To track the consumer's journey, the sales funnel is divided into three stages, as you saw above. In short, the first stage turns visitors into leads and the second stage turns leads into customers. Learn more about this topic below!

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Top of the funnel (first stage)
In this first stage, at the top of the funnel, consumers are beginning their purchasing journey. In other words, they are still recognizing a need that they need to solve.

This is where you will find most people, including people who don't even have the profile you want. But don't worry, as you will filter potential customers throughout the funnel.

At the top of the funnel, your company's role is to generate traffic to the website, publishing content on the blog , posting on social media and advertising on Google, for example.

To move on to the next stage, visitors must be converted into leads. To do this, a material—e-books, infographics, guides, spreadsheets—is typically offered in exchange for the visitor’s contact details.