5 tips for effective emailing

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People are overwhelmed with a variety of information and advertising today. Many cannot handle so much information smog. That is why it is important for companies to pay attention to the quality of the content they share . What can you do differently?

Reach out to your customers through content that aligns with your values. Share blogs and educational articles. By educating, you don't directly offer products, but their added value, thereby developing relationships with customers.
Address your customers by name. Every email, whether it's a newsletter or an order confirmation , should be human and personalized. When sending it, ask yourself the question: Why should recipients open our email?
Offer people interesting reading and connect it to your brand. Directly instagram database selling products through newsletters doesn't work. Don't spam your customers. Try to improve their relationship with your brand.

Evaluate how many people opened your newsletters , read them, and which topics interested them the most. Try different formats, content, and campaigns. The advantage of email marketing is its effectiveness and easy measurement ( engagement , open rate, conversion).
Increase the value and popularity of your emails with the right texts. Some companies have their own copywriters who write and prepare quality newsletters. For recipients, they then become a favorite read that they look forward to .

Take care of your customers smartly
Take good care of your existing customers – they won’t leave for the competition. Find out how to take care of them properly and effectively using a CRM system, and then implement the knowledge gained in your email marketing. With FLOWii, you don’t have to jump from one software to another; you can find your entire customer database, phone conversations, tasks, orders and other details in one place. Simplify your work with FLOWii.