To go all-in on corporate activism efforts, it’s imperative to do the work that backs up your statements, partner closely with organizations on the frontlines and incorporate your guiding ethos into everything you do.
Glossier is uniquely positioned to talk about social and political issues affecting women. The beauty brand has an all-female C-suite, and women make up much of its core demographic. Glossier speaks openly about their support for women’s rights and champions women’s votes.
An Instagram post from Glossier about their "I'm Voting" stickers and their partnership with When We All Vote
They recently brought back the “I’m Voting” sticker campaign to encourage thailand mobile database their audience to vote in the 2024 US presidential election.
An Instagram post from Glossier about their "I'm Voting" stickers and campaign, and their partnership with Ignite National
The brand doubled-down with an OOH advertising campaign that is both a promotion for their “You” fragrance and a message to voters in swing states. The women-led brand has become firmer in their stance on women’s health issues in the past several years. But, it’s worth noting that comments sections on their mostly bipartisan, slightly progressive-leaning posts do take a contentious turn.