The fashion world continues to grow year after year, and in large part, thanks to the internet. While it is true that uncertainty is still present in 2021, we can say with certainty that online sales are a source of optimism. New brands emerge every day, new ways to enter the market and establish themselves, unfortunately many firms in the fashion world neglect the potential that a good ecommerce marketing strategy can do for them.
Although it is complex to list them all and develop them, here are 10 tips that will motivate you and help strengthen your fashion ecommerce . Let's go!
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Table of contents
Our tips for growing your fashion brand
1. Customer experience in your online fashion store
2. Personalized emails
3. User Generated Content (UGC)
4. Optimize your product descriptions
5. Suggest complementary garments
6. Influencer marketing for fashion brands
7. Sustainability in your online fashion brand
8. Size recommendations
9. Be unique
10. Tracking
Our tips for growing your fashion brand
1. Customer experience in your online fashion store
Keep your customer happy before, during and after a purchase.
When we ask founders or marketing directors how users interact with their e-commerce, we realize that not many of them know how to answer. It is essential architecture email lists to have knowledge in order to help them find what they are looking for in the fastest and most convenient way possible. In just a few clicks, it should be easy to find the different types of clothing that the user is looking for in your closet.
Offering a simple way to contact them in case they have problems will be a good way to turn questions into sales.
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2. Personalized emails
Customers who come in, customers who stay.
That is our ideal goal , to create a long and affectionate relationship with our customers .
It will be key to send personalized emails to thank them for their purchase, update their wish list, notify them when an item is back in stock or remind them when they have forgotten something in their cart.
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3. User Generated Content (UGC)
People don't trust stores, they trust people.
Let's put ourselves in a situation: we decide to go shopping online, what do we do? We go to a thousand sites collecting information about the clothes we like. The price is key in the final decision, yes, but it is also important to know what people who have already bought that garment or in that store think. Their shopping experience or knowing what they think about the quality of the product will help make an appropriate decision. Therefore, share your customers' reviews along with the product . Do you want to go a step further? Use photos shared by customers wearing that outfit that the user is hesitant to buy. They will be your microinfluencers.
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4. Optimize your product descriptions
Exactly, you will give more information to the user, but above all, you will position yourself better on Google.
We will have much more traffic if we improve our ranking on the Google search engine. Find the keywords that people search for to find a product like yours: type of garment, fabric, colors... Choose and publish quality content that Google users are looking for. Your garment will appear among the first results.
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5. Suggest complementary garments
« That looks great on you, but if you put it on with this you'll be perfect. »
Suggest, always suggest complements to your main product . If the customer is buying jeans, it may be the ideal time to suggest that blouse that complements them so well and that, in addition, when you add it to the cart, the shipping is free. There are several ways to play with this type of strategy. Don't waste them.
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6. Influencer marketing for fashion brands
Who doesn't want an influencer for their clothing, shoes, or handbag brand?
The easy way would be to have one at zero cost. It's not always possible. That's why the best strategy in this case is to have a following of influencers who identify with the brand or market we are interested in and be able to react to current trends.