Advantages and disadvantages of email marketing

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In the previous lines we have already talked about the strengths of email marketing. However, the advantages do not end here!

Let's summarize the strengths and disadvantages of this effective and complex digital marketing tactic.

We said that kenya cell phone number list email marketing establishes direct contact with the user : after all, the email remains in the mailbox until the recipient decides to open it, unlike content on social media or in search engines that can quickly disappear.

Another advantage is the extreme customization of the texts . You can send different types of emails based on the objectives of your campaign, such as promotions, informational updates or transactional emails.

Unlike other types of advertising, email marketing is not perceived as invasive . Logically, when a user provides his email address, he does so because he is interested in certain updates. As a result, he is more likely to pay attention to the messages and offers he receives.


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Another strength is that email marketing is easily measurable in terms of open and click rates, which allow you to accurately evaluate the effectiveness of your campaigns and optimize them accordingly.

Furthermore, it is an economical method , since with a relatively small investment, you can start an entire campaign.

However, email marketing also has some, such as spam . To avoid this problem, it is essential to comply with consent regulations and use relevant content.

Another challenge is competition , so you need to stand out with catchy and well-written messages.

Finally, email design must take into account the variety of devices used by users, such as smartphones and tablets. It is therefore important to seek support from agencies specialized in digital marketing.