The best video style for every stage of the buying journey

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Once you have defined your target audience, you should provide them with content that is relevant to their needs. Social media marketing is not like traditional TV commercials: rather than promoting a product directly, you should aim to build a relationship with your potential customers.

What does this look like in practice? Customers go through several stages during their purchase journey, which are called the marketing funnel. At each stage of the funnel, customers require different honduras phone number data types of information and listen to different arguments. The marketing funnel model will help you understand what videos you should provide to your audience at a given moment.

Awareness phase
At this stage, you shouldn’t turn off your audience by pushing too hard to sell your product. Potential customers who have no experience with your brand are far from ready to discover a new product, let alone buy it. However, they are open to consuming content that provides them with new information and helps them better understand their problems. At this stage, educational videos will help you establish yourself as an expert in your field.

Consideration phase
Once your audience understands their problems better, they will start looking for solutions. With the right product video, you can present your audience with a solution to their problem in the form of your product. These videos show your product in action. They provide an accurate picture of your solution that users can then use to compare it to other options.