Content Marketing Assessments: How Can They Help?

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Since B2B and B2C audiences have distinct needs and priorities, content marketing strategies aimed at each of them are significantly different. In addition to that, generating qualified leads is especially challenging for companies focused on B2B sales. However, there are some tools to facilitate

This kind of assessment consists of a series of questions meant to identify your leads’ pain points and provide advice to help them out. It is useful to get information from them and recognize opportunities to improve your strategies. Using the content marketing assessment correctly, it is possible to generate qualified leads and consequently raise your sales.

In the topics below, you will learn what a content marketing assessment is, how to build one, and its benefits. You will also understand the importance of combining assessments with interactive content to generate qualified leads and increase B2B sales.

What is a content marketing assessment?
As we’ve already mentioned, a content marketing assessment is used to france cell phone number list evaluate a business’ marketing strategy. You can build one and offer it to your prospects, questioning them about their strategies and providing them with feedback according to their answers. Their responses will show you what their problems and goals are, which tools they are using, their interests, as well as their experiences with content marketing.

How to build a content marketing assessment
Next, find out what are the necessary steps to build a content marketing assessment.

Ideation
The first step is to define what exactly you expect to achieve, including specific goals. It is vital to come up with the right questions, because the goals you’ve selected will direct your strategy, making it easier to plan, create, and execute the content marketing assessment. This step will also allow you to anticipate which tools are more likely to be effective in your assessment. Besides that, objectives help you to keep focused.

To establish your goals, consider what your company needs to know about your prospects: challenges, metrics, and analytics. These pieces of information will enable you to set goals, such as generating more leads, that can be achieved using a content marketing assessment.