What is the Customer Lifecycle Journey?

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Turning leads into loyal customers is the common goal shared by companies of all sizes and sectors. To achieve that, marketers have perfected techniques to attract, convert, and potentially delight customers.

On that matter, few methodologies are as successful as the one known as Inbound Marketing.

The central idea is to offer valuable content and personalized experiences to the audience, creating a positive relationship with the brand.

To do that, a company has to apply the concept of the customer lifecycle journey, which aims to follow the steps taken by a customer as they progress through the marketing and sales funnel.

That allows your company to focus on activities that will directly impact the india cell phone number list conversion rate for each stage, maximizing the ROI.

In this post, we will explain, step by step, how the customer lifecycle journey works, and the role that marketing plays in each stage.

We will also talk about how interactive tools can be used to optimize the process. Keep on reading!

What are the stages of the customer lifecycle journey?
Understanding what factors influence a client’s buying decision has been key to marketing success for a long time now.

When professor and marketing guru Philip Kotler defined the idea of customer 4.0, he made clear that to be competitive in the digital era, a company had to provide an excellent buyer’s journey to its public.

If you excel in that goal, you’ll see your base of clients transform into brand advocates, which is the last of five stages of the customer lifecycle journey. Next, we’ll explain each one of them.

Discovery
The discovery phase, also known as “awareness,” is when the person begins searching for a solution, officially initiating the customer lifecycle journey.

At this point, they’ll compare different products, read reviews, and consume informative content. They understand there is a problem to solve but are not always sure what it is.

To learn more about it, the audience turns to different channels of information, such as blogs, social media, and search tools.

If you have a robust digital marketing strategy, this is the moment when they’ll discover your brand. When that happens, the next stage begins.

Education
After making the first contact with your company, the prospect enters the second stage of the journey: education. The brand will respond to the customer’s concerns, as well as to inquire for more information about their needs and motivations.

That knowledge will allow the company to offer the most appropriate content on the subject, assuming a position of market authority.

The idea is to create a relationship of trust, treating the customer as something more than just another business opportunity. As we discussed, that kind of effort is critical in the process of turning a visitor into an actual client.

When properly educated on their problem, the buyer will be ready to make a buying decision.