Your website should load quickly. You risk having your visitor leave your site if it takes more than a few seconds to fully load. People are impatient.
Use Pingdom or GTMetrics to quickly identify the cause of your bottlenecks. These tools send you a report on your site's speed and suggestions for fixing the problem.
Even if you can improve page load times by just one second, it will result in better traffic, better bounce rates, and more conversions.
How to reduce a high bounce rate
When evaluating your site's bounce rate, the most important first step is to do so systematically.
Here are six steps you should take if your bounce rates are suffering and you want to keep them as low as possible.
Choose a page with a particularly bad bounce rate
Even if the website has a high bounce owner/partner/shareholder email lists everywhere, there should still be pages where a few pages have particularly high bounce rates. So the first thing is to find out those pages. Then browse the page like any other visitor would and take notes.
Study important page metrics. Look at how much time people spend on it. Are they getting what they're looking for?
Look at the layout, navigation, and content structure of the page and see if that helps people achieve their goals.
. Install a recording tool to observe how people navigate
Website recording tools like Hotjar allow you to watch how someone navigates the site.
You can see where people move their cursors, which buttons they click, and whether or not they are close to a conversion.
Site recordings highlight areas you can improve. This is sufficient for any page with a high bounce rate.
Once you use a recording tool, go to the page with the highest bounce rates and see how someone behaves before they leave.
Run a heatmap to understand more about user behavior
A heatmap tool can give you deeper insights into how visitors interact with your website. You’ll get the full picture: movements in and around landing pages, clicks on call-to-action buttons, and more.