Now that we have clarified the concept and shown how much audio branding is part of the lives of consumers and everyone around the world, it is time to address something that effectively impacts your business: the benefits for your brand.
Looking at digital marketing trends for the coming years, it is possible to see that the importance of audio branding tends to be increasingly greater in the corporate scenario.
After all, audio and streaming have been popular for some time, but the growing adoption of voice commands is accelerating the need to take audio branding seriously.
Why? As more and more people begin interacting with early voice technologies, subtle differentiation using audio will become more critical.
Putting a label on your products linking it to your brand now can namibia mobile database make a difference in purchasing decisions in the future – not so far away, since voice assistants already play important roles in purchasing decisions in American homes.
Your company should think about the impact that consistent audio branding can have across the entire range of brand experiences.
That's why we've listed below five benefits that your brand can achieve through audio branding:
1) Distinct and memorable brand identity
According to Gary Vaynerchuk , “audio branding is the sound equivalent of a brand’s username. If a company ‘plays’ its tag alongside advertisements or content that matches its brand positioning, eventually that audio tag itself will evoke the intended feelings around that brand.”
The right audio tag will have strong brand associations across other media as well – like social media videos , event livestreams, and more.
2) Amplification of brand values
Audio branding is the type of marketing strategy that requires a sound system based on a sound DNA that expresses the values and personality of a brand – becoming a point of identification at all its points of contact.
For this to work effectively, you need to create a consistent feel, from advertising content, editorials, call waiting messages on the phone system, webchats, showrooms, training videos , website, YouTube and products.
3) Impacts on consumer mood
The right audio branding can have a calming effect on customers, reducing stress and leading to greater purchases.
An older case study was instrumental in a number of changes at retail outlets: experts found that playing soft, ambient music to reduce stress was able to increase retail sales by 10%.
The report highlighted how slow-tempo music induces positive responses and improves people's waiting experience in low crowd density.