tch and learn! Which YouTube channels are watched by marketing experts

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You can improve your profession not only with the help of courses and books. Today, you can also gain knowledge from other sources: expert blogs, accounts of cool specialists, podcasts, Telegram and YouTube channels.

We recently published a selection of useful resources for analysts , today we interviewed cool marketers: “What to watch to improve in the profession?” Read and subscribe to the most useful YouTube channels, according to experts.


Milena Mikhailenko, client director at Nectarin

I watch various YouTube channels: for inspiration, for taiwanese telegram entertainment and for learning. The list is huge, I will share those that I watch more often than others.

1. Yandex
A huge amount of useful video: about Yandex services and technologies from first-hand sources, videos from conferences, materials for agencies, various trainings.

2. DNative
Current news and events from the digital world, reviews and cases. Always easy, can also be used in podcast format.

3. GeniusMarketing
Various videos on marketing and advertising, interviews and answers to a variety of questions. There is material for those who have just started to be interested in this topic, and for those who are already professionals.

4. The Greatest Biographies
Biographies of interesting personalities from a variety of fields: businessmen, politicians, writers and poets, musicians and artists, scientists and journalists. Watch the stories that will inspire you!

5. Arzamas
For information on the history of culture and art, see here!

6. The Tonight Show Starring Jimmy Fallon
The fiery Jimmy Fallon for when you need a quick reboot!

Musical parodies, lip-sync battles, celebrity interviews, comedy sketches and a lot more innocent recklessness.


Boris Sysoev, founder of online HR startups myresume.ru and testonjob.ru

Of the many YouTube channels for marketers, I choose a few key ones that help me stay on top of current trends.

Fedoriv Vlog is a popular channel from the founder of the largest marketing agency Fedoriv Agency. Reviews of famous cases and practical advice. I would like to highlight the free course Brand Father, a must-see for anyone involved in brand promotion.
SMM trends are well covered by Damir Khalilov . The latest tools for promotion in social networks, what is relevant in the settings of targeted advertising and other important issues. Helps not to waste the budget on SMM and not to lag behind the constantly changing algorithms of social networks.
Kir Ulanov's channel will answer questions on how to create a personal brand, how to segment the target audience, create viral advertising and much more. Case studies of famous brands and politicians are interesting, for example, the Donald Trump brand. Useful for finding new ways to promote and non-standard solutions.
Channel of the online university "Netology" . A selection of relevant information and lessons on all areas of digital marketing. A universal tool for all occasions, the ABCs of a marketer. I watch it to track trends or improve my skills in specific areas of marketing.
Speaking of blogs for marketers, we can't help but mention Skillbox Marketing , one of the most popular. Online conferences and live broadcasts on the most pressing issues and trends in Internet marketing will be useful for both novice specialists and professionals with extensive experience. It's worth watching to refresh your practical skills and improve your qualifications.


Ekaterina Prokhorova, Managing Partner of Celebrity Marketing Agency Feedstars

1. Bukich
A channel where you can read the most popular literary bestsellers in 30 minutes. The author of the channel talks about the book and its contents in an original way, accompanying the narrative with animation and detailed diagrams that even a child will understand. This format is incredibly convenient in a fully loaded mode, when there is absolutely no time left for reading educational books, but you really want to read something new and get a dose of inspiration.

Here you can find favorite books of marketers, such as “45 Tattoos of a Manager”, “Hacking Marketing”, “NI SY” and others.

2. LABELCOM
It was hard to ignore such a well-known resource not only for its sharp humor, but also for its stunning advertising integrations. The channel's heroes create not just advertising, but entire feature films! By the way, the latest trend on the channel has become parodies of famous world films. Such integrations significantly contribute to a new wave of inspiration for creating creative projects.

3. Ksenia Sobchak
Ksenia's channel, namely the program "Beware: News!", helps you stay up to date with the latest news. And due to the unusual and sometimes caustic presentation of the news, it is doubly interesting to watch. Ksenia does not mince words, which significantly increases the level of trust in her words.

Integrations on the channel also deserve special attention - advertising in Ksenia's feed is often discussed in agencies and the media in general.