It doesn't always have to be about a product. Influencers can also be used for campaigns. These can be one-off, but also for a longer period. With this longer period, the brand and/or company develops a relationship with the influencer. This can ensure that this influencer only talks about your brand/product and not about that of the competitor.
Precisely because the influencers are allowed to make so many (press) trips or receive countless products and walk around with them, many people often wonder: how much do these influencers earn? In an interview with Grazia, vloggers Mascha Feoktistova, Laura Ponticorvo, Noor de Groot, Monica Geuze and Teske de Schepper tell more about this.
Teske and Noor admit that vloggers earn a good living. Teske: ''I'm not going to tell you how much I earn, but I can live well from it and don't have to watch my money.'' Noor: ''I earn a good living, but I also put a lot of energy into my work.'' According to Mascha, you only really get something out of your salary after three years, because you put a lot of time and energy into it. Monica agrees. ''I certainly don't think vloggers earn too much. People often forget that in return you throw away a large part of your privacy. If you have a lot of views, you are apparently entertainment for a lot of people. Ultimately you build a kind of personality, I think people underestimate how much time that takes.''
Laura thinks that people don't realize what's involved. ''You're your own producer, director, editor, cameraman, you're basically everything.'' It's certainly not easy money. Monica: ''Sometimes people say: 'I'm going to vlog too, nice and easy money'. Then I think: you should do it, then you'll find out for yourself how hard it can be. You really have to have a lot of reach to be able to make a living from YouTube.''
I earn well, but I also put a lot of energy into hospital email database my work. – Noor de Groot
Ines Gomes
Another example of a vlogger is Ines Gomes . She currently has 1950 followers and has recently become active as a vlogger on YouTube. According to Ines, influencers can easily reach their audience and they often have a large reach, which makes them influential. In addition, people recognize themselves in the bloggers/vloggers and that makes the influencers close to their viewers. But how does Ines ensure that she gains trust from her viewers? ''When you stay close to yourself and only show products that actually suit you and your target group, you make yourself credible. I don't believe in beauty bloggers who normally only post beauty-related articles and then suddenly rave about a dating app.''
Do viewers actually make purchases?
A vlogger/blogger therefore has a real bond of trust with his or her followers and is credible. But can this really ensure that the followers will actually buy a new product? Does it.