Create a Campaign Manager account

[mouakter13]

Introduction
LinkedIn is currently considered by marketing experts to be one of the top five most popular social media platforms. It can be a great place to advertise for a business, regardless of the segment it is in, whether business-to-business (B2B) or business-to-consumer (B2C).

LinkedIn is more expensive than Instagram and Facebook. Still, it has audience targeting based on education, job title, industry, and other audience attributes that can better suit the ad. This targeting feature allows businesses to reach people in specific industries, making it worth the investment.

Planning a great LinkedIn lead generation campaign is very important italy email list and you can use the LinkedIn bidding strategy guide to ensure you get the maximum results possible.

This article will explain in simple steps how to create the perfect ad campaign to achieve the reach you want on LinkedIn.

LinkedIn Ads campaign

Prerequisites
Create a LinkedIn Page
An easy and free way to establish a brand on LinkedIn is through LinkedIn Pages. You only need two things to get started: An account on the platform and a verified email address. The email address is used to confirm whether the person is eligible to create a page on behalf of your company.

Some of the essential benefits of LinkedIn Pages are running sponsored content and sponsored messaging campaigns with Campaign Manager. And that when high-quality content is posted on a LinkedIn Page, it will improve the company’s bid in the LinkedIn advertising auction. This is because of LinkedIn Relevance Score rewards that are given to marketers who regularly post content that gets a lot of likes, comments, shares, and clicks.