Formulate the company's mission and its purpose

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When you describe the purpose of your business, think about how it will be perceived by website visitors and customers, what value it will bring to them. If the mission is close to potential customers, you will be able to increase loyalty to your brand. Clearly and in detail describe what your company does, what it creates and what russian phone number format the purpose of its activities is.

Company mission

Let's take the goal of Rabota.ru as an example. The company's goal is to help job seekers find vacancies and employers find new employees.

Add a portfolio
On a separate page of the site, indicate, for example, the clients you have worked with, especially if there are famous companies or personalities among them. This increases the level of professionalism of employees in the eyes of potential consumers. If you have worked with companies, present their logos, websites and a short description. This way, visitors will be able to draw conclusions about your competence and work practices. You can also show reviews, but do not add fake ones - they are easy to distinguish from real ones.

What should be on a portfolio page :

Logo of the client company.

Description of their activities.

Feedback in text or video format.

Link to the company website.

Add a portfolio even if you have not worked with large companies or individuals. Indicate any work experience, because this will increase your credibility.

Read also!

"Portfolio Examples and Typical Mistakes"
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Create a page with achievements, certificates or awards
Achievements, victories in competitions or certificates of qualifications should also be indicated on the company's website. This also increases trust and authority, not only for site visitors, but also in the "eyes" of search robots.

This information is especially relevant for companies that operate in health-related areas – in medicine or the food industry, for example.

Please provide some facts about the company
This way, you can provide more information about the brand, including useful or valuable information for potential clients, such as successful cases from the portfolio, achievements of the company itself or its employees, and other facts.

With this section you will attract the user's attention, he will spend more time on the site, which will improve the page's position in search results.