For your business to be successful, it's important that you work hard to gain recognition. But to know if you're truly reaching a large audience, you should measure your Share of Voice to determine your influence within the market.
That said, Share of Voice isn't just another metric; it's actually a key factor in knowing how to increase your engagement and in closely evaluating your marketing efforts.
We all want our brand to be recognized by everyone, but there's no line database point in investing in advertising if you don't keep track of your growth rate.
Therefore, you shouldn't overlook SOV when identifying how you can achieve all your business objectives and even understand your competitors' dominance with users.
Considering Share of Voice will help you reach your goals and provide additional insights for developing a content marketing strategy that helps you make the right decisions.
Benefits of SOV in your marketing strategy
Measuring SOV and using it as a pillar for your marketing strategy undoubtedly brings many benefits, and we'll discuss them below.