For example, if the user only left their contact information and hasn't yet interacted with them, then their score is low, as they're in the first phase of the conversion funnel, called the "Top of the Funnel." In this case, it's not a good idea to sell them anything yet, but rather offer them other ways to engage with the brand.
If the lead has already interacted with the brand on several zalo database occasions, then we have more information about what they're looking for: they're in the MOFU (Middle of the Funnel) phase, and here we can offer them more personalized information to solve their problem or concern.
Finally, a lead with a sales-ready score is one who is in the BOFU (Bottom of the Funnel) phase. This is a user who has already gone through the previous stages and can be offered a product or service, or a free trial for a limited time.
Lead nurturing involves actions that support the user throughout the entire conversion cycle. For example, sending personalized emails with content tailored to each user's needs depending on their stage of the conversion process.