Let's start with the most important call-to-action best practice. As a general rule, you should only have one call to action on a page.
If you want to inspire people on your WordPress site to take action, you need to be very clear about what that action is and state it clearly.
Avoid the temptation to add multiple calls to action to a landing page. This can confuse your readers, who may have difficulty deciding between the different options.
This is called choice paralysis. When faced with multiple choices, a person may hesitate because they are unsure of the best option. The best way forward is unclear.
In my experience, having only one CTA per page will have more impact on increasing conversions than anything else. In fact, limiting your landing page to a single CTA can increase clicks by over 371% and increase sales by a whopping 1,617%.
So, confirm that you include a single, clear call to action. This keeps the btc users user moving forward, resulting in more conversions. If your page is long and you want to include multiple calls to action, make sure they have the same message.
2. Use strong, compelling language to inspire action
If you want your users to act on your CTA, then you need to use actionable language that clearly tells them what to do next.
This means using strong action verbs, such as “get,” “start,” “buy,” “download,” and “subscribe.”
I find that action verbs convey a sense of confidence and authority. They tell users what you want them to do in a clear and confident manner.
Here are some good examples of CTAs with high action potential.