Social media is constantly evolving and is no longer optional for businesses or individuals looking to increase their reach and influence. That's why we're active on a range of social media platforms, including Facebook, YouTube, and X (formerly Twitter).
But with platforms and user habits constantly evolving, succeeding on social media can seem daunting.
Fortunately, knowing the latest social media trends and statistics can help you stay engaged on the platforms your audience uses and build a community around your brand. It can also help you promote your products and services to the right audience.
In this article, we've gathered the most relevant and up-to-date social media statistics, giving you the insights you need to refine your strategy and achieve your social media goals.
Social media statistics
List of social media statistics and trends
To make it easier for you to navigate the information in this chinese overseas america database publication, we have divided relevant statistics and trends into different categories.
Simply click on one of the links below to access the section that interests you:
General Social Media Statistics
Facebook Statistics
Instagram Statistics
Twitter Statistics
YouTube Statistics
TikTok Statistics
LinkedIn Statistics
Best Statistics, Trends, and Research Articles
General social media statistics
General social media statistics
Around 5.04 billion people actively use social media platforms worldwide.
Social media users represent 62.3% of the total world population.
It is estimated that social media users will number more than 6 billion by 2027.
On average, social media users are active on 6.7 social media platforms.
The average user spends about 2 hours and 23 minutes on social media daily.