4. Map your current customer journey, then your ideal one

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2. Create buyer personas
Buyer personas are fictional representations of a business’s ideal customer. Buyer personas are incredibly useful because they help businesses understand how their customers make purchase decisions and the reasoning behind them. Once you’ve created your buyer personas, identify the ones you want to target with your customer journey map.

3. Identify your touchpoints
Here is where your customer journey map begins to kuwait mobile number example take shape. Identify the customer touchpoints you’ll be representing on your map. Remember to include direct touchpoints, like a customer browsing your site, as well as relevant indirect touchpoints, like a customer reading reviews for your brand on a third-party site.

Now it’s time to compare and see where you can make improvements.

Look at your current customer journey—how are people converting from prospective leads to paying customers? Now, look at the ideal journey you want your leads to take to become paying customers. How do those two journeys differ? Identify those differences and see how you can improve your current customer journey.

3. Use customer data in your campaigns
Finally, companies can begin creating personalized and targeted campaigns that increase audience engagement by using customer data from your CRM in their campaigns.

Businesses can use basic customer information like names or purchase histories to personalize marketing campaigns. Below are three ways companies can use customer data to create personalized and targeted campaigns through different mediums and platforms.

Email marketing: Businesses can use customer names in email campaigns to address customers directly or promote products users recently viewed but did not purchase.
Ad targeting: Customer data can be used to run pay-per-click (PPC) ads that target specific customer segments.
Social media targeting: Use behavioral data and your chosen platforms’ targeting features to ensure your social media ads and organic posts are being shown to your target audiences.