Once again, this is an effective way to promote the values this strategy champions, such as empathy , trust, and transparency; therefore, nothing should be forced, much less contrived or inconsistent with other marketing actions that have been implemented previously.
Compensation is no small consideration in this type of campaign. However, as is often the case in the marketing world, there are a multitude of options.
Exchange or barter model
This is a popular option among micro-influencers: they offer bank database products or services in exchange for content that promotes the brand.
Cost per engagement
In this model, influencers are compensated based on the number of interactions generated by their posts promoting your brand.
Cost per click
Here, influencers are paid based on the number of clicks they generate on a specific landing page.
Cost per post
In this type of service, an agreed-upon, fixed amount is paid for each post generated by the influencer.