The market situation is not taken into account.

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Always take into account the situation on the sales market. It is possible to fail to implement the established sales plan not only due to poor performance of duties by employees, but also due to the current economic, political situation, as well as active actions of competitors. The task is to be able to foresee possible leaps in the saudi arabia mobile phone number market and draw up a plan based on them.


There is no correlation between plans (marketing and sales).

If you do set ambitious goals, be sure to consider the potential effectiveness of marketing and advertising projects. Failure to meet the sales plan may occur if you do not calculate all advertising campaigns and their impact on demand for goods.


The possibility of developing new territories has not been taken into account.

If you plan to develop new regions or cities, do not forget to include these points in the plan you are drawing up. Also note how exactly this factor will affect the implementation of the sales plan, from what moment it will begin to bring significant changes.


The meaning of the terms “plan” and “forecast” is not clearly delineated.

The next reason for failure to fulfill the sales plan is the substitution of concepts. A forecast is only the probability of the occurrence of certain possible events, outcomes, results. Planning is specific and realistic. It is the plan that can orientate what and how to do in order to achieve certain goals.


When developing indicators, the concepts of “sales plan” and “production plan” are mixed up.

When creating a sales plan, pay special attention to the strategy for promoting a product or service. It may include advertising campaigns, various promotions, discounts, bonuses, and the sale of additional or related services. It is a mistake to think that demand for products will increase if you simply increase the number of products.


The seasonality of product sales is not taken into account.

You will also face an unfulfilled sales plan if you did not take into account the seasonality of the goods being sold when drawing it up. Each period has its own relevant and irrelevant goods or services, this must be taken into account when drawing up goals for the coming year or quarter.


Sales volumes are not correlated with the principles of labor organization.

The next reason for not fulfilling the sales plan: various organizational issues were not taken into account. No one is capable of working around the clock without a break. Count on the fact that employees need a vacation, they can get sick or go away for advanced training.


Planning is based on the performance of the previous period.

It is not bad to focus on exceeding the indicators of the previous period. But the sales plan may not be fulfilled due to the changed situation on the market. In this case, we recommend considering new development paths, the introduction of modern technologies into production, etc.