The social media platform TikTok is still making progress. The number of users continues to grow. And despite the fact that the app is most popular among young people, more and more companies and brands are seeing the opportunities for their marketing and communication to their target group. How can you best use the platform as an entrepreneur or marketer? How do you create the optimal TikTok campaign?
To get the most out of TikTok, it is advisable to sit down together in advance and draw up a strategy. The infographic below from Socialtyze can certainly help you on your way. In this visual, they have listed 15 tips for you as an entrepreneur or marketer to get more out of the platform.
The figures are mainly based on use in the United States, but that does not make the fax lists infographic any less interesting for Dutch companies. For example, the statistics show that not only use among 13 to 17 year olds is increasing. 35 to 44 year olds also enjoy themselves with self-made videos and are therefore more active on the platform. On average, users are active on the platform for around 85 minutes per day.
Get creative
After you have a clear idea of who you are going to target for your business, it is important to think about how you present the organization. In doing so, it is important that you use the power of the platform: personality and entertainment.
Develop creative content that fits the identity of your organization or brand and at the same time excites your target audience. Tell your story and use hashtags and challenges to increase your reach.
Want to get started with TikTok? Scroll down to see the tips in the infographic. For a larger version, click on the image.