Additionally, you can try to encourage people to respond by:
To give someone else the floor
To ask a favor
To exchange anecdotes
Ask open questions
Do you never get responses to your posts? Then start interacting yourself. Respond sincerely to messages yourself, and you will automatically get responses back. According to Elja Daee.
How to encourage the right behavior on social media
Okay, so you have interaction. But how can you convert the interaction (also called engagement) into the right behavior? Namely a reaction, following your account, website visit and ultimately a purchase?
Boudewien Chalmers Hoynck van Papendrecht uses the Fogg Behavior Model for this . This model states:
behavior = motivation x capacity x prompts
If you don't want to do something, can't do it and have no reason, then you do nothing. But the higher the motivation, the more difficult something may be. For example, you want to get a diploma (motivation), have studied for it for 4 years and have sufficient knowledge (capacity), but the deadline is not until half a year (prompt/reason). So you don't do anything for your thesis yet, you only do that just before the deadline. And that's how it works online according to Boudewien.
Presentation Boudewien
Motivation
Motivation is driven by 3 social drivers that you can also use in online marketing:
Autonomy (decide for yourself)
You can respond to a visitor using autonomy. You give the visitor the feeling that he can decide for himself whatsapp number list With a blog you sometimes see how long it takes to read an article (reading time). If a reader sees this, he can decide for himself whether he has enough time and finds it worthwhile to read the entire article.
Competence (self-confidence)
Competence also plays a role in the motivation of a visitor. The visitor must feel that he has knowledge of something and have self-confidence. You can play into this by asking for an opinion and stating this in an article. Think of an article in which you let experts speak.
Another way to strengthen self-confidence is the interaction I mentioned earlier in this article. Namely with webcare and giving responses to the messages you receive. An example of Boudewien was that at the Van Gogh Museum they regularly receive self-made creations from visitors and that they can increase the self-confidence of these visitors by responding positively to these creations.
Having relationships (we want to be liked/reciprocity)
The last point that contributes to motivation is having