Additionally, pogo sticking can damage a website’s reputation and authority, as users may associate it with an unreliable or uninteresting source. This can also impact conversions, sales, and revenue for an online business.
What causes pogo stick
The causes of pogo stick can be different, but in general they can be traced back to two main factors: the content and the user experience. Let's see them in detail.
Content
Content is the most important factor in avoiding pogo sticks, as it is what determines whether users are satisfied or not.
Web content must be relevant , that is, it must respond to the users' search intent, or the reason why they performed the query.
it helps to analyze Google keywords, synonyms, queries, and suggestions.
A web content must be complete , that is, it must provide all the information necessary to solve the journalist email list problem or satisfy the need of the users.
To create comprehensive content , it is useful to do in-depth research on the topic, use reliable and up-to-date sources, insert data, statistics, examples and testimonials.
Web content must be original , that is, it must offer added value compared to content already present on the web, avoiding plagiarism and duplication.
To create original content , it is useful to express your point of view, use a personal and engaging writing style, add multimedia elements such as images, videos, graphs and infographics.
Web content must be optimized , that is, it must follow good SEO practices, or the set of techniques aimed at improving the positioning of websites on search engines.
To optimize content , it is useful to use keywords in a natural and strategic way, insert titles, subtitles, meta tags and internal and external links, structure the text in a clear and readable way, reduce page loading time.