How to use HubSpot's live chat tool correctly

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Live chats are on the rise, and not just since the coronavirus pandemic. But what makes them so popular? And how can HubSpot's free chat tool be used profitably on your website? Our blog post provides answers.

Live Chat Keyboard

Live chat is a great tool for communicating with customers conveniently and in real time. It can be used for a variety of purposes, from lead generation to customer support. According to Statista, around 83% of customers worldwide are satisfied with using live chat . There are many good reasons to take a closer look at such chat systems. Below, we'll show you the specific japan phone number data benefits of using live chat and how you can integrate HubSpot's chat function into your website.

Why do I need live chat?
Anyone considering live chat might initially ask themselves, "Why do I even need live chat? My customers can reach me by phone or email!" That may be true, but it contradicts the customer-centric approach of inbound marketing . Ideally, customers should decide when and, more importantly, how they want to communicate with the company.

Live chats offer your website visitors a major advantage: They can contact you quickly and easily and ask for the information they need. A chat is usually answered faster than an email and is also less binding than a phone call. If the employees are also professional and helpful, there's a good chance of creating a positive customer experience .

Communication with customers should be seamless and trouble-free – really. Unfortunately, it's still common for employees to not know what their colleagues have discussed with a customer. HubSpot provides an elegant solution: All chat messages with a contact are automatically saved in the CRM . This way, employees have access to the chat information at any time and are always up to date.

More good news: The chat function is included in the free HubSpot CRM and is therefore freely available to you. No tedious integrations are necessary either – you simply need to add the live chat widget to your website. In addition to the chat tool, a chatbot designer is also included in the package. This allows you to build your own bot for free and without any programming effort. While it isn't AI-powered, it asks visitors for their contact information, thus qualifying them for further conversation. We've summarized how to effectively use bots for lead generation in our article "9 Tips for Generating More Leads with Your Chatbot . "