The question was posed by Adrienne Becker (Head of Social Media) and Anna Marquardt (Head of Content) from Web-netz . The power duo delivered a witty presentation that was a joy to listen to. They cleverly divided the presentation into theory, best practice examples, and practical tips, providing insights into the whys and hows of content marketing.
Task of content marketing:
Content must inform and entertain. The product and the turkey cell phone number list company take a back seat. The motto: "First inspire, then sell!" Only those who offer users added value can position themselves as a brand in the long term.
Goals of content marketing:
Short-term : Create buzz! Gain attention on social media and through word of mouth. Build backlinks.
Medium-term : Build a community. Through informative and entertaining content, you create repeat users with whom you can engage. This builds trust in the brand.
Long-term : Increase your reach, especially across platforms! Build your brand and gain loyal customers.
This requires a content strategy . It breaks down who you want to reach, when, where, how, and with what. Specific goals are then captured in an editorial plan , which breaks down which content will be distributed in which format, when, and on which channels.
Is content marketing old hat or hot shit?
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