SMS Message: 6 Benefits for Businesses

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Nowadays, more and more companies are choosing SMS as a communication channel to get in touch with their customers. The text message stands out for its efficiency, reliability and immediacy. On the other hand, SMS marketing has an opening rate of 98%, making it the most relevant medium for your business. You are sure that your message will be read by your target.

The SMS message to achieve your goals
Discover now the benefits of SMS for businesses .

Text messaging today allows you to send:

promotional messages ;
transactional messages ( delivery, order tracking, etc.);
SMS alerts ( to warn your customers, employees or the population)…
According to INSEE , it is estimated that around 95% of the French population owns a mobile phone and this figure continues to increase. This means that people of all ages are able to receive SMS messages wherever they are.

This is why SMS marketing is one of the most relevant solutions in terms of communication with customers. It is therefore important to start collecting information about your target in order to be able to communicate with them via SMS message .

Legislation on sending marketing SMS messages
Sending professional SMS messages is regulated by law. Before transmitting their messages, companies must ensure that they have the recipients' authorizations. Indeed, your contact must give their explicit consent to argentina telemarketing data receive marketing communications.

In addition, sending SMS messages can only be done during a specific time slot. In France, it is forbidden to send SMS messages on Sundays and public holidays, as well as on weekdays between 8 p.m. and 8 a.m.

SMS: 6 benefits for businesses
SMS Envoi presents the main advantages of SMS for businesses .

1/ Instant and effective communication
Sending an SMS campaign is quick and easy. It only takes a few minutes to send bulk SMS messages to your customers, patients or employees.

2/ High opening rate
Among the many benefits of business SMS is its impressive open rate. This stands at 98%, which is much higher than email, which has an open rate of around 22%.

3/ Accessibility
Almost the entire French population has a mobile phone capable of receiving SMS messages. It is therefore a means of communication accessible to a wide audience.

4/ Visibility
Regular sending of targeted SMS campaigns provides better visibility and, above all, a better brand image.

5/ Additional SMS features
You also have the option to use enriched SMS with a clickable and trackable link to provide additional information to your customers. As for creating SMS landing pages , it is an effective way to further personalize your text message.

6/ Cost-effective
The cost of the SMS message is advantageous for a significant ROI (return on investment). In addition, SMS campaigns not only increase the turnover of companies, but also customer satisfaction .

With SMS messages, the benefits for businesses are numerous. To also benefit from the advantages of this channel, use the powerful tools offered by SMS Envoi. We have designed an online SMS sending platform , as well as an easy-to-use SMS API .