Statistics of requests for the GMR district in Krasnodar

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Yes, this frequency is several times lower than that of the request to buy an apartment in Krasnodar, but the audience is also more warmed up - the person has already decided on the area.

And here is our little lifehack - create pages norway whatsapp number data by districts, areas and even streets. Also make pages with specific locations near your residential complex. For example, near a stadium or near a hospital.

Example of implementation

An example of implementation on one of the developer's websites

With such queries, it is much easier to get to the top. The screenshot shows statistics for one district. Out of 28 queries, 19 are in the top 10, which is already better than general queries.

Statistics of requests for one district

Statistics of requests for one district

Results
Standard SEO is not for developers. You shouldn't beat your head against the wall to get to the top for the query "buy an apartment in Krasnodar". Only contextual advertising will help here, where the competition is no less hot. But it's worth trying to get around the wall and get to the top for low-frequency queries.

SEO for real estate agency
It would seem that everything is simple. Agencies often get to the top. But do not forget that there are also quite a few aggregators and real estate agencies and they have to fight hard for a place in the sun.

How to promote a real estate agency website to the top 10 search results
Conduct standard site optimization work. It should be fast, convenient, and adapted for mobile devices.

Write articles. Don't forget about interlinking with the main pages.

Maintain social media pages with cross-links to the site. This will increase traffic and improve behavioral factors.

Create apartment selection filters that best meet user requests.

Apartment selection filters

Use "active elements" or "tags" on common pages.
Active elements

Active elements are blocks with queries by product types in different sections, which lead to separate pages with a selection of products

You can also use the same strategy with low-frequency words as developers. It is even easier for a real estate agency - create pages by districts, streets, locations, types of apartments, apartment prices and everything that Yandex.Wordstat tells you.

SEO for private home construction
The search situation for private home construction sites will differ from that of apartment building developers.

Yandex search results

Yandex search results for the query "turnkey house construction"

Google search results

Google search results for the query "turnkey house construction"

The first page of organic search results is dominated by construction companies. This is because in the case of private home construction, the essence of the search is slightly different. The user is not looking for a finished object, but for a home construction service.

But when searching for finished houses, the results are also littered with aggregators and real estate agencies.