Text for the main page: specifics of creation

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Potential clients leave after just glancing at the main page of the site... Sound familiar? But why does this happen? The importance of the content of this section is underestimated. And inappropriate information is added: about the company, templates, fluff. But the article is a presentation, designed to create a pleasant impression of the site, to introduce it. Therefore, the text on the main page should be thought out, as well as the design.

Order content for the first page of a web resource of any format from Fractus. And if leads leave it, then only by moving to other sections.

Text for the main page

What is the text on the main page?
The main page of any website is like a navigator. It armenia email lis allows the consumer to get their bearings, suggests which sections are best to look at to find a solution to the problem. It should provide important information to the client: what he will get by staying on the website, and the benefits of cooperation with the company.

Therefore, ordering text for the main page and expecting the emphasis on the company is not entirely correct. Turning the page into a portfolio or a duplicate of the "About the company" section is a mistake.

Stages of writing material
Creating a text consists of several steps.

Defining the purpose of the section (What is it for? What sections will it lead to that are important to users?).
Highlighting strengths (What are they? How do they differentiate the resource from its competitors?).
Development of the structure :
Headline – to attract and hook. The basis is the best benefit plus attention grabbing;
introductory part - to interest. Here is the essence of the offer (USP), addressing the target audience, arguments why it is worth staying on the page;
the main part is to inspire trust. It involves communication with the target audience, causing a desire to view the site, and also demonstrating the advantages of the offer;
conclusion - a call to action. A selling article on the main page necessarily contains it. It involves the user, pushing them to further actions: moving to the next sections, buying, registering.
Writing the text . All of the above already becomes an aid in writing.
Requirements for creation
The article is necessary for search engines, consumers, and companies. Each dictates a number of conditions:

Search engines . It is better to SEO-optimize the text without fanaticism: keyword spamming will harm. The ideal keywords are those that, when typed, lead gets to the site, plus organically entered.
Consumers . Readers definitely love easy-to-read, informative and useful material. To write an article for the main page, complex things should be explained in simple words. The content is divided into semantic blocks, highlighting elements are added: lists, quotes, inserts. A maximum of 3,000 characters will be enough.
Companies . The section must sell, therefore the text is selling. The essence comes down to identifying the problem, the customer's points of contact with it, offering a solution, and calling for action. The benefit for the company is the consumer's response, usually making a purchase.
Requirements for creation

Where to go? To Fractus!
If you need text for the main page, order from us.

Several specialists will work on the task: a writer, an editor, an SEO optimizer. They will create an article taking into account the specifics of the business, the features of the site, the requirements for writing, the wishes of the customer. This is not only a selling article, but also SEO-optimized - attracting potential customers. Coordination is also part of the work, because it is important for us to do it perfectly.

Use our text writing services. And the main page of the site will get an article that will interest users and encourage them to become clients.

Join us and choose thousands of products for wholesale and dropshipping from Ukrainian suppliers for your business, upload products to your online store!