can turn a $25/hour call center rep into a $100,000 a year salesperson. Gucci is an example of a brand transforming their service center this way to make resolving cases simpler, allowing agents to provide on-brand luxury customer experiences across every channel.
That’s the power of a CDP like Data Cloud that connects marketing, sales, service, and commerce in a whole new way.
4 keys to success with a CDP
1. Think holistically about your CDP’s customer profile
Remember, your top goal with a CDP is getting a connected and actionable view of the customer. That means factoring all the customer data that matters, from marketing and all of the key interactions in their journey.
For example, you want to know if the customer had a shipping delay on the afghanistan phone number list commerce side. Or differentiate if they are a long-standing customer or maybe made their first purchase with your company. Or how they use their connected devices for health and fitness. Having all this data in one profile will help you reach the 1:1 personalization that builds strong long-term customer relationships.
2. Think about how to best use data and AI
AI functionality within a CDP makes it easy to get insights on your customer data. Think about how you can use that data and insight to create an experience for your customer as they move across your teams. That means strategizing different channel experiences, plus your website and mobile app.