parties, conferences, and speed dating all have in common? They attract likeminded people looking for connection. With each conversation, an exciting and memorable interaction might evolve into a lasting relationship. In these settings, the aim isn’t to meet everyone; it’s about finding the ones whom you resonate with, where the connection feels just right.
Sellers are also on a mission to find the right match. According
to Harvard Business ReviewOpens in a new window, the first five minutes of prospect contact are make-or-break for hooking leads, much like landing that second date. However, effective lead management is not all about the first impression. It’s about building and continuously nurturing connections in order to build a strong customer relationship that wins you deals.
Screenshot of a Sales Dashboard showing sales opportunities next to Salesforce mascot, Zig the Zebra.
Grow revenue faster with a single source of truth.
Discover how Sales Cloud uses data and AI to help you america phone number list build relationships and close deals fast.
What you’ll learn:
What is lead management?
Why is lead management important?
Stages of lead management
9 best practices for lead management
6 lead management tools and technologies
What is lead management?
Lead management is the process of managing prospective customers, known as leads, from their first interaction with your company to when they purchase. Successful lead management focuses on delivering value, addressing needs, and meeting expectations so you can close quickly while ensuring customer satisfaction.