Let’s take a look at how these innovations will help your advertising efforts.
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What is first-party data advertising?
First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. This valuable data, comprising customer preferences and interactions, enables your business to create highly tailored campaigns, enhancing the relevance of your messaging.
In contrast to third-party data, customers consent to you using their first-party data, which your company directly manages. This leads to customer trust, as well as compliance with privacy regulations.
By letting your customers tell you exactly who they are and america phone number list what they want, you unlock more effective retargeting, personalized content creation, and an overall improved customer experience.
What our new Data Cloud updates mean for your business
As you explore how first-party data advertising can help your company, we want to make sure we tell you both the what and the why behind these new innovations. So what do these Marketing Cloud updates mean for you? You can improve the way you interact with your customers and your marketing systems, to do things like:
Personalize at scale: With these new Data Cloud integrations, you can personalize advertising using a complete customer profile that unifies first-party data from customers across marketing, commerce, sales, service, or any touchpoint.
Increase efficiency: The new integrations help you deliver the right message to the right person at the right time. You can do this with rapidly updated segment memberships, near real-time data sharing with advertising partners, and suppressing users that have already purchased or have open Service Cloud cases.
Segment and activate quickly: You can now compress the weeks it takes to build out segments with legacy SQL-based tools into minutes. Drag-and-drop and natural language generative AI interfaces (coming February ‘24) help you create, test, and build segments quickly. Then you can immediately activate the new integrations with Google Display & Video 360 and LinkedIn alongside your other channels like email, SMS, web, app, and connected devices. This results in a more personalized experience for your customer on their preferred channel.
Build trust with your customers: With these updates, it’s easier to build trust through messages that are more relevant to your customers and compliant with today’s regulations. The new Data Cloud integrations allow you to launch ad campaigns that are more relevant(using first-party data) and efficient, through the power of automation.