With intelligent sales route planning from Salesforce Maps, however, Michelin streamlined route planning and empowered reps to update and optimize their own routes from the field. With mapping technology integrated with business insights, they could visualize competitor and market data to maximize their territories. This led to a 20% reduction in unplanned downtime, additional customer visits every day, and an increase in new pipeline growth.
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What sales route planning software features do I need?
The best route-planning software for any organization depends on your business needs. Start by listing your team’s primary challenges, and carve out your wish list of features from there.
Here are some baseline features we recommend:
Route mapping based on capacity, priority, and geography
Sales mapping software that integrates with your CRM lets you visualize your customers on a map. But it should do a lot more than that: It should help you understand where to allocate resources so you can ensure the right reps are in the right place at the right time.